"As an admirer of people who make things but not being an artist myself, being able to see our products used by artists, architects, illustrators, designers and getting their feedback is very rewarding and a privilege."
In the summer of 2012, Julia Jeuvell opened Choosing Keeping, a specialty shop with all corners dedicated to the desk environment — regardless of whether yours is a place of work or creative escape.
Located on iconic Columbia Road — home of the Sunday Flower Market — Choosing Keeping offers a selection of beautifully-made utility objects, plus carefully-curated books and prints to stimulate the discerning synapses.
Julia’s a passionate, adorable shopkeep — the kind that has us making increasingly regular excuses to stop in. We’re going to need to find some new pen pals.